Within just three days following the 7.0 earthquake in Haiti, The American Red Cross has raised $8 million in aid through text donations via cellphones. Simply texting "Haiti" to 90999 will send a donation of $10 to the relief effort that is billed to your cellphone bill.
By far, this is the most convenient way to send a small donation that can go a long way. Simple math reveals that already, 800,000 individual donations have been collected this way.
There is no charge for text messages sent and received, and according to redcross.org, every penny of the donated $10 goes to The American Red Cross to help those in need.
It's just another example of successfully reaching a wider audience through the use of technology (Apple's iPhone and Twitter are notable examples).
Phone donations are limited to $20-$30 per phone. To donate more, visit redcross.org or call 1-800-RED CROSS.
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